Reflecting back on our #CiaoChazen trip throughout Italy, there are so many experiences and memories that will last a lifetime, but it was definitely the people on the trip that made the biggest impression. As someone who has gone on three Chazen trips, my favorite thing about these trips in general is the ability to meet and make memories with such a diverse group of CBS classmates that I otherwise may not have crossed paths with. This Chazen was no different as more than half were first years who I likely would not have had the opportunity to get to know before graduating without this trip. Additionally, our incredible three Italian leads organized such an amazing itinerary, allowing us to see all sides of Italy through their eyes. They were so good, I decided I must only go on trips organized by Italians from now on as they thought through every minute detail and really enjoy indulging in the nicest of food and wine!
This trip was also a once-in-a-lifetime experience to see the inner workings of the many and diverse companies I wrote about in earlier blogs from Ferrari to YOOX Net-A-Porter to Villa Antinori. Each of these companies really showed us Italian hospitality as they were so welcoming and excited for our visits, with some of them like Brunello Cucinelli literally welcoming us into their hometown! These visits made it so clear that personal relationships are very important in business in Italy and are the way lots of things get done. This also makes sense given the importance many of the companies put on their family ownership or heritage like we saw at brands like Ermemegildo Zegna and also Antinori, which is one of the top 10 longest running family companies started in 1385.
Speaking of heritage, it is something that was emphasized over and over again in our visits regardless the type of company. It was very clear that there is Italian pride in everything they do. However, interestingly we still saw a willingness to evolve and push boundaries. Gucci’s recent transformation is a great example of this idea of reinvention rooted in their heritage. I think that this authentic sense of heritage but willingness to evolve will be what pushes these legacy brands into the future…
We will see were the future takes these companies…but I know that the future will definitely take me back to Italy for more exploration and gelato after such an amazing trip!