The Spirit of Chazen #Brazil2016

What is Chazen? 

“In 1991, our founder, Jerome A. Chazen, MBA ’50, recognized the need for a new kind of leader: one who understands cross-cultural issues and their impact on business. That vision led to the creation of the Jerome A. Chazen Institute of International Business, which serves as the hub of global activity at Columbia Business School.”

(cheesy nationality jokes aside)

When I step back to reflect, it’s truly remarkable how globally diverse our cohort of 30 students were, representing 14 nationalities (here we go: Netherlands, Italy, India, Israel, Lebanon, Peru, China, Japan, Brazil, Turkey, Canada, Greece, Malaysia and good ol’ USA), but also surprisingly diverse business backgrounds: 

Visiting the Suzano Paper & Pulp factory – who knew that Martina Carbone CBS ’16 would pepper the speakers with R&D questions, given her chemical & bio-engineering background?

Who knew that Audrey Stewart CBS ’16 spent time in Taiwan working on nuclear weapon detection for the US Army?

Traveling abroad with a group as awesome as this is a natural catalyst for conversations about … religion, politics, family, and hey, even hair type (Beleza Natural, Operations Management 101); conversations too taboo within the confines of a classroom, yet somewhat organic and free-flowing when you’re chilling in a bus with the lush forest of Rio as your backdrop.

For me – these conversations are the ‘deep and meaningful’ that help us know each other better; the real forage for international and cross-cultural capital that makes us more informed and educated business people.

That’s the Spirit of Chazen.

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In 33 #pictures – São Paulo & Rio de Janeiro

Reuben Gan, CBS ’16

São Paulo (Jan 17-20, 2016)

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Day 0 – Visiting the quickly gentrifying neighbourhood of Vila Madalena.
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Pop-up block parties in the neighbourhood of Vila Madalena.
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Company #1 – Natura Cosmetico’s headquarters in Cajamar, Sao Paolo.
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Glass is abundant at Natura’s HQ, promoting one of the company’s key values & principles – Transparency.
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Laura Burkey, CBS ’16 tries on the Natura’s cosmetics line.
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Samar Estephan, CBS ’16 tries out a Natura hand lotion.
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Andy Zheng CBS ’16 browsing the fragrance section of Natura’s mock retail store.
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Men, a natural target market.
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Company Visit #2 – As we learnt, Azul’s competitive advantage as Brazil’s no.3 carrier is owning networks of connecting flights that GOL & TAM can’t compete with.
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Fun Fact – Azul is known for their gummy candy planes. Children often ask their parents for this when they know they’re flying. How is that for a cost-effective CRM strategy?
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Company #4: Donning safety hats & goggles to tour the Suzano Paper & Pulp factory, the global leader in producing Eucalyptus tree-based paper products.
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Company #5 – B2W, Brazil’s leading e-commerce company, furnished with plenty of entertainment.
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CBS-ers taking last shots at Sao Paolo. Will one of us win the Chazen Travel Photo contest?

Rio de Janeiro (Jan 20-22, 2016)

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Company #7 – BNDES takes us through what it takes to work at Brazil’s leading development bank.
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The Famous Cathedral de San Sebastian in Rio De Janeiro.
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The iconic PetroBras building in central Rio.
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Lunch at the historic Confeitaria Colombo, a taste of colonial Rio.
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Company #9 – The Operational Centre of Rio De Janeiro, a world class live database tracking weather, traffic and crime to mitigate tim-sensitive issues such as mudslides. (picture by Vitor Selles, CBS ’16)
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Company #10 – Beleza Natural prides itself for serving the needs of communities of Brazilian women with intensely curly hair, giving it their signature “relaxante” treatment for more relaxed, softer and shiner hair for better confidence 🙂
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Co-Founder of Beleza Natural, Leila Veliz – “Working at McDonald’s was my first MBA”, on understanding the need for a continuous flow system in running an operations-based service business.
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“Be beautiful and free!” Fun fact – All Beleza Natural models are either customers or staff; the company believes in realistic, everyday beauty. All smiles @ Erin Williams, CBS ’16
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Lesson #1 (from Core Operations Class) – An “assembly-line” (Ford model) process in action. In case recruiting doesn’t go according to plan…
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Operations Strategy lesson no.2 – some assembly lines are less efficient than others..
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And some others…

Bonus: Post-Chazen Hangout @ Rio de Janeiro (Jan 23-25, 2016)
(conveniently-timed as Hurricane Jonas hurled through NYC)

#Advice for future Chazen travelers – book the latest flight back! You won’t regret it 🙂

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The Christ Redeemer. Photo courtesy of Johnny Yaacoub, CBS ’16
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Panoramic chill by Ipanema beach.
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The Selaron Steps, the famous work of a Chilean-born artist in the artsy neighbourhood of Santa Teresa.
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Parque Lage. Brunch with a beautiful botanical backdrop.
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The Orquestra Voadora – world-renowned marching brass band practicing for the Rio Carnival. If we could only stay another week..
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Breathtaking view of Rio De Janeiro from Sugar Loaf mountain.
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On the very last day, with the Sugarloaf Mountain as the backdrop.
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Tchau Tchau! (bye bye)

#Brazil2016 – In Anticipation

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Reuben Gan, MBA ’16

 

As the child of travel entrepreneurs, I’ve had the privilege to visit many countries from an early age. Yet with that comes a slight lack of awe and wonder with revisiting previous destinations. The same cannot be said for BRAZIL – a country that I’ve never set foot in, the stuff of films and popular culture and with its own set of stereotypes.

 

“Brazil is one of the only countries in the world where I truly feel that I am not being seen for my colour” – Professor Medini Singh, our Chazen tour lead. Indeed, what we’ve learnt in the 6 weeks of in-class discussions leading up to this trip is that Brazil is a melting pot and spectrum of ethnicities that like America, stems from a past of slavery. What differed in the development of the two countries (of similar geographical size and population) was the ethnic ratio, level of cultural integration and development since their respective industrial revolutions.

 

As we learnt, understanding this socio-cultural context is crucial to understanding all of Brazil’s business and political issues – from the fluctuation of the Real currency (vôo da galinha, “flight of the chicken”), the contrast of Sao Paolo and Rio’s riches with that of its poor Northeast, to Lula’s successful reign vs. Dilma’s more challenging tenure. (Status: Dilma is currently fighting back corruption charges against her, against a backdrop of political uproar and protests for democracy)

 

To understand a country in its entirety requires more than a week in Sao Paolo and Rio de Janeiro. But with our trusty TA and SP native Vitor Selles as well as our Chazen in-class learnings we’ll certainly have a better lens to observe the country with.

 

In the words of our immortal TA, “As the weekend approaches, I start to imagine people arriving in Brazil and being dazzled by Rio’s beauty and Sao Paolo’s ugliness” – Vitor Selles, MBA ’16