Why Multinationals Look to Israel for Innovation

GIP Israel’s first full day of meetings focused on how three massive multinational corporations have tapped into Tel Aviv’s rich entrepreneurial ecosystem.

Konnekt is an open innovation campus that connects Volkswagen’s brands with start up talent around Israel. Its Director of Development, Hemdat Sagi, discussed the local surge in autonomous driving and mobility “game-changing technology”, along with her experience as a businesswoman in an industry that continues to struggle with gender representation.

Microsoft’s Reactor Tel Aviv follows a similar concept. Startup Success Manager Tor Tsuk sees herself as a tech matchmaker, pairing emerging Israeli companies with Microsoft’s vast network of partners.

Finally, the group visited The Bridge Builders – a commercialization program that helps Israeli entrepreneurs develop their startups, and subsequently connects them with the dozens of brands owned by Coca Cola, Turner, and Mercedes Benz. General Manager Gab Czertok’s advice to aspiring founders who want to differentiate themselves? “Learn to listen!”

Next stop, Jerusalem!

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