In a country where only 85% of the population has access to basic sanitation, but virtually 100% has access to a TV set, a visit to Globo, the major media company in Brazil, is a mandatory stop.
While strolling into ‘telenovelas’ sets and pretending to be the characters of the Brazilian ‘Game of Thrones,’ our hosts explained the impact that telenovelas, and thus Globo with its ‘100 years of stories,’ have on the local population. Not only sentimental comedies, but often sensitive topics are discussed throughout a whole series, soliciting a real call to action from the audience: for example, when the main character of a telenovela was diagnosed with cancer (luckily only for the sake of the plot), a surge in the blood donation throughout the overall country was suddenly registered.
After such a dense and interesting week of Brazilian immersion, the question seems natural: what’s better, São Paulo or Rio de Janeiro? The class has a clear answer: 63% of the surveyed sample thinks Rio rocks it. Wondering why? The great beaches, the breathtaking views, the presence of one of the ‘Wonders of the World’ (Christ the Redeemer), and the carnival spirits (and parties) pervading the entire city have clearly captured the CBS’s crew. Still, what’s in São Paulo that makes it a though competitor? Its role as an undiscussed business center, being a capital of great food and posh clubs as well as being pervaded by an elegant atmosphere are all elements contributing in making this city a great choice especially for a long-term perspective.
Clearly not ready to face the thermal and emotional shock that going back to the cold New York city and the busy business school’s schedule requires, there is only one thing left to say: ‘Muito Obrigado Brazil’, it has really been a blast.
~Alice Signori ‘18
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