‘It’s not difficult to disguise in Brazil, it’s unnecessary.’

‘What’s next for Brazil? It has been said about Italy – It’s not difficult to govern Italy, it’s unnecessary –  I would say about Brazil – It’s not difficult to disguise in Brazil, it’s unnecessary.’ Fernando Cardoso, former President of Brazil, concluded his address at Columbia University last November with these provoking words. Why and what is Brazil disguising? What is preventing such a large a powerful nation from growing faster than China or to transition from the developing to the developed world? And, more importantly, which are the businesses and people who are driving the change?

If even Mr. Cardoso struggles in finding the perfect answer, we can be granted some pardon as well. Or at least some of the time. The Fall 2017 Global Immersion Program in Brazil is about to start: not only a week dedicated to the the discovery of Brazil and of immersing in the Brazilian culture, but also a one of a time opportunity to let each student develop a personal perspective on the future of Brazil.

The official kickoff of the GIP Fall 2017 is scheduled for this Sunday, the 14th of January in São Paulo. During the following week, a group of 30 students lead by Professor Medini Singh and his Teaching Assistant Maria Morad will have the unique opportunity to visit some of the best Brazilian companies. The program is packed, with more than 10 visits scattered across São Paulo and Rio de Janeiro, spanning across a pool of diverse industries. From aircraft manufacturing to venture capitalist, from media companies to beer giants, and from wellness to banking, the Global Immersion will hold true to the long-lasting Columbia promise of ‘being at the center of business.’

While company visits will give an unconventional glance on the business side of Brazil, the cultural and social side will not be overlooked: after all, let’s not forget we are still (MBA) students. Afternoon and nights will be dedicated not only to enjoying the warm Brazilian summer (which will hit us up after this extremely cold NY winter), but also to check out of our bucket lists some unmissable sightseeing (such as the ‘Cristo Redentor,’ one of the ‘Beauty of the World’), as well as to enjoy the preparations for the upcoming Carnival in Rio.

Are you already green with envy and wishing to have bid for the coolest Fall GIP? No worries: we will keep you posted. In between one caipirinha and the next.

Até logo!

~Alice Signori ’18

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