Hello. This is your correspondent reporting from Leblon beach in sunny Rio de Jienero. Our Chazen crew has been doing our best to live like Rio locals, soaking up both the beach culture and flare for life that Cariocas are known for. While we do that, here’s a quick recap of all the exciting things we’ve been doing in Brazil:
On Tuesday the 22nd, we had our marquis company visit at Embraer, the region’s largest aircraft manufacturing firm. We headed out to their manufacturing facilities outside Sao Paulo and began the visit with breakfast (cheesebread of course) and a tour of their museum. Following that, we were privileged to hear from the group CEO, the head of innovation, as well as the heads of each of their three main business units: commercial aviation, executive jets, and defense & security. Aviation is an incredibly complex business that touches nearly every area across the business world, and everyone was able to take something valuable away from those talks.
Our tour in the afternoon took us to the production lines for both commercial and executive aircraft, and a state-of-the-art paint center that uses robotics technology. In addition, we saw new warehousing tech on display alongside a service center that works 24/7 monitoring planes around the world. The visit ended with a tour of the prototype aircraft for Embraer’s new line of commercial jets. While no photos were allowed on the tour, we certainly left with a lot of mental pictures! Few understood how planes fly before our visit, but by the time we left we came a lot closer. Flying will never be the same again.
The following day, our last in Sau Paulo, we visited Itau, the country’s largest bank and one of its most respected financial institutions. We had a presentation about company culture, which Itau took an incredibly unique approach to. We also had an insightful conversation with the former CEO of 20+ years about how the bank grew to dominate the market. We also saw the sun for the first time on the trip in the afternoon.
Our lunch at Fogo de Chao, which started in Brazil before becoming ubiquitous in wealthy US areas, was one to remember. The unlimited meats in the rodizio restaurant saw many different eating strategies employed by students, but none escaped without the inevitable meat sweats. Recovery occurred over the course of a typically delayed flight to Rio, where we were going to check out its beautiful scenery, beaches, and people. First, of course, we needed to get our business game on in board rooms!
On the morning of Thursday the 24th, we boarded the bus and drove to the headquarters of Grupo Globo, the biggest media company here. We started with an in-depth presentation on their television business, which had the best-produced corporate videos we’ve seen all week. They are a force to be reckoned with in Brazil, having the vast majority of the country as their audience. Following that, we had a studio tour where we saw how the telenovelas that Globo is famous for get made! Student Bani Bahari was star struck when she learned that her teen idols Hanson were in the building filming one of Globo’s shows.
The iconic and famous Christ the Redeemer statue was next. We all did our best Jesus impressions and snapped those postcard-perfect photos that Rio is known for. Dinner, drinks, and dancing were on the menu in the evening.
On Friday, our last full day in country, we went to meet with BR Malls, the largest shopping center company in Latin America. They spoke about the opportunities and challenges in the real estate industry in Brazil. The new CEO came in the room to give his insights into the company and personal management style. Student Murali Krishnan was especially inspired by this talk.
We wound down our ‘ChAMAZEN’ trip with a lunch at Rio’s Jockey Club, our second horse club related meal of the week. With pristine weather and lovely scenery, each student shared their insights gathered in Brazil and said what they took away from the trip. A common theme was that everyone was thankful to the organizers, who worked tirelessly to ensure a seamless, productive Chazen Study Tour. We all are leaving better educated on and prepared to do business in Brazil – what more can you ask for?
It’s sad the trip is over, but before we leave, there is time for beach, beach, and beach. In fact, your correspondent needs to get out there as well to work on his tan. In just a few days it’s back to NYC, where you can expect a trip recap! Talk to you soon!