It is near impossible to fully explain the difficulty and stress accompanied with packing for this retail Chazen trip to the center of all things fashion in Italy. As a veteran consultant, I have always prided myself on my efficient and minimalist packing. However, the current size and weight of my suitcase as I arrive in Milan says otherwise.
By my own doing, I will be lugging that overweight suitcase over the next seven days as our trip takes us to Milan, Maranello, Bologna, Florence, Solomeo, and Rome. In each of these cities and the Italian countryside in between, we will be visiting seven companies that have defined and inspired all types of luxury around the world.
From a potential test-drive at Ferrari’s factories to meeting one of the most famous fashion bloggers in the world Chiara Ferragani who’s blog The Blonde Salad just became an official Harvard Business Case Study that future business school students will study for decades. For Italian fashion, we will visit Ermenegildo Zegna, Gucci, Brunello Cucinelli (at their headquarters in their own 14th century castle no less) and massive luxury e-Commerce conglomerate YOOX NET-A-PORTER led by CBS alum Federico Marchetti.
No trip to Italy (or business school trip in general) would be complete without indulging in the local food and wine as well. In Tuscany, we will also be visiting Marchesi Antinori, an Italian wine company with a history dating back to 1385.
Led by our three fantastic Italian classmates Massimo Allevi, Marco Pucciano, and Riccardo Ruini along with our luxury expert Professor Maisonrouge, our group is sure to have a once in a lifetime trip across Italy full of learning opportunities while also taking time to appreciate the finer things of life – in Italian style of course.
I humbly look forward to keeping you updated throughout our adventures – Ciao for now!
Stephanie Davis ‘17