Taking Tunisia Home

FullSizeRender (4).jpg

It’s been a week since we returned from Tunisia and I’ve had some time to ruminate over what we saw during our time in country. If I were to distill what I observed over the week into one sentiment it would be empathy for the country, which has so much potential to be a regional leader yet is very much haunted by three terror attacks in 2015.

I was truly convinced during our visit that Tunisia has the potential and is well positioned to be a regional leader — it has a booming entrepreneurial scene in Tunis; quality exports shipped across the region, to Europe, and to the U.S.; and tremendous natural and cultural beauty that should attract tourists. Yet the country’s reputation has been severely damaged, which understandably detracts tourists and investors alike. Exporting crops (like olive oil) and manufactured products (like paper goods) are the only industries that we observed that are not hurt by the recent wave of terror in the country.

What will it take for the country to recover from the three attacks — two of which explicitly targeted tourists? Perhaps it will just take time, or perhaps the country’s tech entrepreneurs or quality produce (often sold around the globe under the label Italian) will begin to rewrite the country’s story in a more favorable light.

An U.S. embassy official told us that when he brings potential investors to visit the country it has just one shot to appear ripe for investment — they won’t come back for a second time if they don’t like what they see on their first visit. I found this to be disheartening, and am hopeful that as a professional I will strive to see more of a market and its story than these fly-in, fly-out investors. AfricInvest, a private equity group which hosted us for a significant portion of our business told us that their key to success is that most of their investment team lives locally. If I take away nothing else from the trip, it will be that in order to be successful working in a market like Tunisia, a superficial quick trip will not show me the real potential of a country. I’ll need to invest time and dig deeper.

-Zoe Fox ’17

Global Immersion Tunisia

What are your thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s