It’s hard to believe that it’s finally time to visit the country we began studying the first week of the fall semester. The anticipation has mounted over the past four months, as we’ve listened to lectures on the country’s history and business opportunities, and worked on projects examining different industries.
Writing from the Istanbul Airport, about to board my final flight leg to Tunis, there are a handful of questions on my mind. I wanted to share the five most burning questions I have heading into the week.
1. How different is Tunisia from its regional neighbors?
One of the first things Professor Jededi told us about his home country was that it was the most “European” of Middle Eastern and North African nations. Women had far more rights, it now has a liberal constitution following the Arab Spring, and education has long been a national priority. I’m curious if this is a difference that will be palpable to me, having visited a handful of Tunisia’s neighbors.
2. How has the Arab Spring changed the country?
As the birthplace of the Arab Spring, the revolutionary movement that spread across the Middle East six years ago, Tunisia saw unique success. The movement — at least as has been reported in the media — brought real changes to the country, such as the peaceful transition of power away from the long-time dictator Ben Ali, democratic elections, and the passing of a liberal constitution. I’d like to ask this question of Tunisians, to gain a deeper understanding of how the average person’s life is different now than before December 2010.
3. Is there truly a significant business opportunity in Tunisia for foreign investors?
The focus of our course is doing business in North Africa, and I’m eager to access whether Tunisia’s relative political advantage over its neighbors is enough to make it a competitive threat. Tunisia is much smaller in size and population than Egypt, Morocco, and Algeria. What is its government doing to ensure that good jobs for educated young people — the issue which sparked the Arab Spring — will come to the country now?
4. What industries present the greatest opportunities for economic growth?
After grasping the extent to which there’s a competitive opportunity in Tunisia, I’d next like to understand which industries the country is best poised to compete. The country’s long-time reliance on tourism has proven to be an unsustainable driver of growth, as terrorism has prevented the country’s image from complete repair post-Arab Spring. Student teams in our class are looking at opportunities in agricultural exports, olive oil and wine, venture capital, and real estate. But have we missed something? Is there an entrepreneurial scene budding in Tunis?
5. What North African business trends will be most relevant to my classmates after we leave?
Finally, the goal of this class is for us as MBA students to gain a better understanding of the global business climate. Which trends in North Africa will prove the most relevant to our future careers, assuming many of us will not have careers directly focused on the region? Are general themes of emerging economies most relevant? Or will they be those related to global security uncertainty?
-Zoe Fox ’17