In 33 #pictures – São Paulo & Rio de Janeiro

Reuben Gan, CBS ’16

São Paulo (Jan 17-20, 2016)

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Day 0 – Visiting the quickly gentrifying neighbourhood of Vila Madalena.
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Pop-up block parties in the neighbourhood of Vila Madalena.
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Company #1 – Natura Cosmetico’s headquarters in Cajamar, Sao Paolo.
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Glass is abundant at Natura’s HQ, promoting one of the company’s key values & principles – Transparency.
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Laura Burkey, CBS ’16 tries on the Natura’s cosmetics line.
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Samar Estephan, CBS ’16 tries out a Natura hand lotion.
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Andy Zheng CBS ’16 browsing the fragrance section of Natura’s mock retail store.
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Men, a natural target market.
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Company Visit #2 – As we learnt, Azul’s competitive advantage as Brazil’s no.3 carrier is owning networks of connecting flights that GOL & TAM can’t compete with.
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Fun Fact – Azul is known for their gummy candy planes. Children often ask their parents for this when they know they’re flying. How is that for a cost-effective CRM strategy?
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Company #4: Donning safety hats & goggles to tour the Suzano Paper & Pulp factory, the global leader in producing Eucalyptus tree-based paper products.
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Company #5 – B2W, Brazil’s leading e-commerce company, furnished with plenty of entertainment.
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CBS-ers taking last shots at Sao Paolo. Will one of us win the Chazen Travel Photo contest?

Rio de Janeiro (Jan 20-22, 2016)

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Company #7 – BNDES takes us through what it takes to work at Brazil’s leading development bank.
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The Famous Cathedral de San Sebastian in Rio De Janeiro.
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The iconic PetroBras building in central Rio.
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Lunch at the historic Confeitaria Colombo, a taste of colonial Rio.
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Company #9 – The Operational Centre of Rio De Janeiro, a world class live database tracking weather, traffic and crime to mitigate tim-sensitive issues such as mudslides. (picture by Vitor Selles, CBS ’16)
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Company #10 – Beleza Natural prides itself for serving the needs of communities of Brazilian women with intensely curly hair, giving it their signature “relaxante” treatment for more relaxed, softer and shiner hair for better confidence 🙂
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Co-Founder of Beleza Natural, Leila Veliz – “Working at McDonald’s was my first MBA”, on understanding the need for a continuous flow system in running an operations-based service business.
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“Be beautiful and free!” Fun fact – All Beleza Natural models are either customers or staff; the company believes in realistic, everyday beauty. All smiles @ Erin Williams, CBS ’16
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Lesson #1 (from Core Operations Class) – An “assembly-line” (Ford model) process in action. In case recruiting doesn’t go according to plan…
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Operations Strategy lesson no.2 – some assembly lines are less efficient than others..
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And some others…

Bonus: Post-Chazen Hangout @ Rio de Janeiro (Jan 23-25, 2016)
(conveniently-timed as Hurricane Jonas hurled through NYC)

#Advice for future Chazen travelers – book the latest flight back! You won’t regret it 🙂

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The Christ Redeemer. Photo courtesy of Johnny Yaacoub, CBS ’16
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Panoramic chill by Ipanema beach.
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The Selaron Steps, the famous work of a Chilean-born artist in the artsy neighbourhood of Santa Teresa.
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Parque Lage. Brunch with a beautiful botanical backdrop.
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Vitor Selles, CBS’ 16 pays homage to Michael Jackson at Santa Marta – “they don’t care about us!”
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The Orquestra Voadora – world-renowned marching brass band practicing for the Rio Carnival. If we could only stay another week..
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Breathtaking view of Rio De Janeiro from Sugar Loaf mountain.
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On the very last day, with the Sugarloaf Mountain as the backdrop.
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Tchau Tchau! (bye bye)

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